Posts tagged capitalism
The Unpopular Work: The Importance of Continued Critical Engagement

Justice isn’t popular. It never really is. When it gets some traction in the mainstream, it’s not long before it’s been co-opted into a viral marketing scheme. Macy’s pledges to donate to children in need – but only if you bring your Santa letter to Macy’s and hopefully do some shopping while you’re there. TOMS will give shoes to people in need – but only if you buy a pair first. PetSmart will help homeless pets, but you have to donate to them at the check out counter before they can do it. Justice now comes with strings attached, with capitalistic bargains and hopes that you’ll help the company turn a profit and save its reputation at the same time. Billion dollar companies depend on you, the buyer, to consume compassionately before they'll make the world better.

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